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Bubblegum

Bubblegum music is a genre of pop music that emerged in the mid-1960s. It is characterized by simple, catchy melodies and lyrics often with a focus on teenage love and other lighthearted topics. The style is a combination of bubblegum pop, surf rock, garage rock, and novelty songs. It became popular in the late 1960s and early 1970s, with songs such as "Yummy Yummy Yummy" by Ohio Express, "Sugar Sugar" by The Archies, and "Chewing Gum" by The Banana Splits. Bubblegum music has been credited with being one of the most influential genres of the late 20th century, having a major influence on punk, power pop, new wave, and alternative rock.